Hipsterama

hip style - erin esurance, style icon January 22, 2009

from first lady Michelle Obama to an animated spy disguised as an insurance agent… how’s that for continuity in blogging?

but honestly, a posting about this fabulous pink-haired secret agent who poses as a mild-mannered insurance agent is long overdue. created by kristen brewe, the director of brand and public relations for esurance, and designed by artist phil robinson, the idea behind erin esurance was “to juxtapose a widely disliked business, insurance, with a popular superhero archetype.” (wikipedia.com) and erin works hard. if you think living your life as a spy while disguised as an auto-insurance agent is tough, she also appeared in over 30 commercials in her first three years. i suppose a spy never sleeps.

honestly though, isn’t she just amazing? look at that catsuit, that perfect hair and make-up, that fabulous grin as she brings that high-fashion boot into contact with the face of one of her enemies. who wouldn’t want to be erin?

but there’s more. in researching this post, i discovered that erin has aligned herself with the indie band cloud cult. on a section of the esurance website devoted entirely to “erin’s world,” i found this:

cloud cult video - lucky today - guest starring erin esurance

it seems erin is a fan of the eco-friendly band and convinced the brass at esurance to set up an alliance with them. to read more about this partnership between esurance and cloud cult, to hear more of the band’s music, and to find links to the band’s website and myspace, click here.

beautiful, stylish, tough, and eco-friendly? and a fan of great indie music?

i knew erin was something special.

ciao,
julie

Technorati Tags: erin esurance, animated esurance girl, esurance spy, pink-haired spy, insurance cartoon girl, pink-haired insurance girl, cloud cult, cloud cult video, lucky today, hip style, hip advertising

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